“Our focus is giving you the energy to create your best life. Sleep is just our strategy.” Mark shares a lot about branding. Manta Sleep sells sleep masks, but ultimately he is leading a movement: Against the “hustle” culture, and in support of naps. Ultimately, Mark is not selling sleep masks, but he’s selling the best version of ourselves -- one that reaches full potential after a full night of quality sleep. This conversation is about the importance of building a brand, and a movement. Manta Sleep was founded to move beyond selling widgets on Amazon, and build a brand around the product. Mark discusses: How he is building momentum and community around the Pro-Nap movement How changes in marketing and data have impacted his marketing strategies. And what he’s doing about it. Mark’s process for increasing LTV from the onboarding process
HIGHLIGHTS:
0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially
04:33 How Manta Sleep is generating brand awareness and traffic
06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes
09:53 How Mark uses a Quiz Funnel to improve his marketing
14:59 A breakdown of the Manta Sleep marketing funnel
19:07 How Mark builds the Manta Sleep Brand Story
Manta Sleep: https://mantasleep.com/