TIkTok is where the people are — over 1 billion users across 150 countries and downloaded over 175 in the US alone. But it’s not just eyeballs — Tik Tok users are engaged, and that engagement translates into sales for ecommerce brands. Brandon Doyle, CEO and Founder of Wallaroo Media, is deep in the Tik Tok game, creating organic and paid content to help ecommerce brands scale. But Brandon is adamant about the growth opportunities of new platforms like TikTok and Snapchat right now, where CPMs are far cheaper than Facebook and Instagram, and the Cost Per Acquisition even lower. If you’ve been toying with the idea of posting organic or paid ads on TikTok or Snap, then you’ll definitely want to hear how Brandon recommends testing the channel with simple content that DOES NOT require dancing or high production quality video.
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Show Highlights:
1:05 - How Brandon started his eCommerce agency and shifted over time
4:25 - Brandon's ideal traffic breakdown by channel
7:45 - how marketing strategies differ based on AOV
13:15 - Where is there opportunity in eCommerce considering the COVID-19 pandemic?
19:19 - How to create a Tik Tok strategy
24:10 - Quality vs. quantity and content creation strategy
26:59 - Tik Tok - ad strategies