Suan Bradley is an experienced ecommerce entrepreneur, having grown and sold two businesses. And now she is founder of The Social Sales Girls, where she shows ecommerce business owners the clear path to success, with actionable strategies and a community to share ideas. But Susan is also fearlessly in the weeds operating her own DTC brand, Sock Doggo. In launching Sock Doggo, she is documenting every strategy, challenge and learning on her way to $50k in sales. She calls it “The Roadmap to $50k”. In this episode, Susan holds nothing back in sharing her lessons (including failures and regrets) in launching the brand. - Why the price point of her product (socks) limits her marketing and customer acquisition strategies - How she partnered with a niche influencer to prove demand, and get initial sales - How she sources her product overseas (and why she didn’t opt for the easier option of print on demand) Susan is a wealth of knowledge, and a true educator -- which shines through in this conversation.
Find Susan Online:
Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/
Sock Doggo - https://sockdoggo.com/
Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/
HIGHLIGHTS:
@0:55 - How Susan started in retail and ecommerce 20 years ago
@07:32 - How Susan sourced her products for Sock Doggo
@11:59 - How Sock Doggo segments its customer base
@17:27 - Why Susan considers contribution margin as a critical component to marketing and business success.
@25:33 - How Susan proved her proof of concept with a simple site and a strategic partner