The digital landscape is changing faster than ever—before we even have our understanding of iOS 14.5 and its impact on eCommerce marketing, we’re hit with iOS 15. But the foundations remain the same-and that is where Andy Seeley, CEO and Co-Founder of Creatively Disruptive has built his successful track record helping eCommerce brands with sustainable marketing strategies. In this conversation, Andy describes his holistic approaoch to creating a user experience that builds brand loyalty, trust, and ultimately conversions. We touch on user experience, Facebook marketing, and how to continually run a testing program that increases conversions.
HIGHLIGHTS:
4:30 - How Andy defines a great user experience.
11:21 - The framework and requriements for running successful A/B testing
19:15 - The impact of iOS 14.5 on eCommerce conversions
27:01 - How to gather customer insights that can drive better marketing