In this episode, we speak with Dan Bischoff and Chris Knudsen, partners of Stoic Yeti, an ad agency for DTC brands. They share their experience with the growth of Purple Mattress from a startup to a public company, including how they helped with the go-to-market strategy and scaled with paid ads. The conversation covers a wide-range of marketing topics, including: - Explore how to customize online shopping experiences - Find out why simplicity is key to conversion rates - Discover the importance of mapping out messaging throughout the customer journey
StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.
After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.
Stoic Yeti's website: https://www.stoicyeti.com/