Brad Hoos is CEO of The Outloud Group, a leading influencer marketing agency that works with brands like Care/Of, Keeps, KiwiCo and more. He is also the Founder of MuskOx, and DTC apparel brand. And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing. In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns: - What are the fundamentals that marketers should understand about influencers? - The cost structure of an influencer campaign, and how to get the highest ROI possible - What leads to an influencer campaign performing well vs poorly?
Find Brad on Twitter: https://twitter.com/bhoos
The Outloud Group: https://www.outloudgroup.com/