Live shopping is still in its infancy, but it is going to be very big. Live shopping events generated an estimated $5.6 billion in US sales in 2020, and projected to reach $25 billion by 2023, according to Coresight Research, a firm that specializes in retail and technology. According to McKinsey, live video shopping could contribute up to 20% of all ecommerce by 2026, if China is any indication of what is to come in the US. In this conversation, I spoke with Sarah Williams, a Shoppable Livestream Host & Producer and Brand Educator for T3 Hair Tools, a line of haircare products. As an experienced practitioner, Sarah shared her playbook for creating effective live streams: - How she prepares content and frameworks to run multiple live streams every week - How she effectively tells the brand story and product story to connect with customers - What tools and equipment she uses now, and what the beginner live streamer needs
Sarah Williams website - https://sarahwilliams.tv/
Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en