Frameworks bring clarity and focus. And with the overwhelming deluge of customer data collected, a framework to segment your customer base is critical. That’s why RFM Segmentation is a powerful way to create cohorts of your existing customer base. The goal is to understand and predict how your customers will behave based on their purchase history. And the methodology is based on scoring your customers based on three factors: Recency: how recently they purchased from you Frequency: how many times they have purchased Monetary Value: how much revenue those orders brought. In today’s episode, Juliana Jackson, aka The CLV Lady, shares how to run RFM Segmentation. This enables: Greater engagement and relevancy due to tailored messaging and offers Smarter allocation of resources - not spending limited time and resources on low-value customers Improved lifetime value and customer loyalty as a result of more engaged customers responding to the messaging and offers.