Erica Easley is the Founder and CEO of Gumball Poodle, maker of the original statement socks. These are socks that make a statement, with “designs as unique as the people who wear them”. Erica started the brand in 2008 out of solving her own need--she could not find a pair of Obama socks. Today, the brand has garnered viral national media attention and built a loyal following. How did Erica build the brand and a community around it? In this episode, Erica discusses: • How she differentiates from big sock brands like Stance and Bombas • The single copywriting lesson from her days as a copywriter at J Walter Thompson that allow her to have a distinctive brand voice. • What she recommends to get started
Highlights:
0:43: How Erica became an accidental entrepreneur
5:28: Advice to get started and “make the leap”
11:34: The Benefits of creating unique products
20:19: how to segment a diverse customer list
22:14: How to Differentiate from deep-pocketed competitors
25:42: The most important copywriting lesson learned from J. Walter Thompson (agency)
Gen Furukawa: Erica. How are you doing?
Erica Easley: [00:00:53] Well, let's do it. I'm doing okay. How about you it's summer! I'm happy about that.
Gen Furukawa: [00:00:59] It's always somewhere in LA though.
Erica Easley: [00:01:01] Well, that, I mean, that's true. That's why we spend all the money to live here. Right.
Gen Furukawa: [00:01:04] Exactly. So we can stay inside and I'm in Texas. You're in LA, who knows where we are, really.
Erica Easley: [00:01:09] Right?
Gen Furukawa: [00:01:09] All right?
Doesn't even matter. but yeah, thanks so much. So I asked you to join and I'm so grateful that you did, because I think you have such a really distinctive, unique and cool brand. And I thought that, you know, like I did research and learned about it, but I thought maybe you could start by sharing us, bring us back to 2008 and the start of the brand.
Erica Easley: [00:01:33] Sure. So I'm an accidental entrepreneur. I never set out to start a novelty sock business, but back in 2008, when everybody was very excited about that presidential election, I really wanted Obama socks. Which you think were everywhere, right? Because there were t-shirts bobbleheads, toilet, paper, you name it.
Anything Obama. There were no socks! And I always will, or shorts and knee socks. So it was kind of like, my defacto uniform, and I'd been working in the fashion industry. So when I couldn't find the socks I wanted, I just decided I'll make the socks I want! Right. And I thought it was going to be a one off.
Right. I was going to make some Obama socks. I had some friends with retail stores that said, sure, well, we'll help you sell. You can put, put some socks on my store because of course, if you're making socks, you're making thousands of socks, not just five pairs. So anyway, I made Obama socks and they blew up on me.
They were amazing. We got national press. We were Marie Claire. We went to the DNC. I ended up doing several manufacturing runs in a matter of months. And after Obama won the election, I made a little bit of money and had some more ideas and thought, well, why not? I mean, sure. It's the worst economy ever.
2009 recession, but.
Gen Furukawa: [00:02:56] We're right there again.
Erica Easley: [00:02:57] Yes. I know. I feel like I've come full circle in many ways, but,
Gen Furukawa: [00:03:01] Election year, but there was one anecdote and I don't know how, how verified this is or how true, but that you basically brought the socks to the Democratic National Convention in Colorado. You're out there selling it from a bag.
Erica Easley: [00:03:14] yeah, that's.
can
Gen Furukawa: [00:03:16] you tell us a little bit about that?
Erica Easley: [00:03:17] Sure. Well, you know, hustle has got a hustle. So yeah, I, I actually had been a part of the manifest hope gallery, which was a really awesome art gallery that was put on for the DNC, helping them with their merchandising. So we were selling socks there and then everybody wanted to close down so they could go to the actual, you know, Big big day speech and all that stuff.
And I was going to go to that too, but yeah, I had a lot of socks left. So this whole line of people snaking around outside of the Denver convention center or stadium, wherever it was. And I was there with socks, hanging on a chain link, fence, selling to people as they walked in. And at one point a police officer came up to me, very concerned.
Because I had so much cash coming out of every, like every pocket, every, you know, anywhere I could stick it really worried that you're going to get mugged. You can't be out here doing it. But I did. I sold every, every last pair of socks at the DNC and had an amazing time that so many wonderful people, no, it was really inspiring.
I didn't realize then. How special that experience was to get that kind of press coverage to get featured in so many places. just because you made something you wanted,
Gen Furukawa: [00:04:39] Yeah. Yeah. I think what's also really funny is like, I think, probably add that same convention. Like the Airbnb cofounders were out there Hawking cereal, right? Like Obama's O's.
Erica Easley: [00:04:49] I didn't even know that. Are you kidding? Well, they made a little bit, they've made a little bit more money than I have since then.
Gen Furukawa: [00:04:58] Well, Airbnb is doing well. They're, they're certainly hurting now, but I think that the moral of the story is really instructive is to have something and it's, it is easy in some ways, especially so easy to spin up a Shopify site throw up there and start selling. But I think what you did is so admirable and hard and requires a little bit of courage as well to go out there and face to face, try and sell
Erica Easley: [00:05:22] the
Gen Furukawa: [00:05:22] things that you made.
Erica Easley: [00:05:23] Well, thank you. I mean, yes, it can be daunting, but especially if you're selling a physical product, you have to just get it out there in front of people. You can spend. Tens of thousands of dollars, hundreds of thousands of dollars, having people consult and tell you how it should look and how you can make it more perfect and all that stuff.
But the most invaluable feedback you're going to get is from buyers who are looking at the product and they will have an immediate reaction to it, right. It works or it doesn't, you will find out so fast. any, anybody who wants to start a brand and isn't willing to go out and do that type of stuff should rethink what their, their real career ambitions are. I think it's just part of being an entrepreneur.
Gen Furukawa: [00:06:10] So you're saying, going out and doing the actual in person sales might be a good first step?
Erica Easley: [00:06:17] Well, I think that you have to be willing to do all the roles, whatever it takes to get out there. And more than just saying that you should be out there doing the sales. What I mean is you just need to get out there and do it, whatever your idea is, whatever you're trying to promote, grow. You can spend a lot of time thinking about it, talking about it, getting people to give you feedback on it.
But if you don't just make it, make the sales happen, go out there and, and get, get dirty with the public. It's a waste of time, you know, you'll learn a lot faster if you just do it yourself and get out there, talk to people.
Gen Furukawa: [00:06:56] Yeah, absolutely. So what I'm curious about now is we've spoken briefly, but it sounds like you're transitioning. So it seemed like wholesale selling to brick and mortar stores. Was it a great channel for you? And now you're maybe moving online more of a direct to consumer model
Erica Easley: [00:07:15] We, yeah, so we definitely. I love shopping. So I like the physical experience of stores. Maybe I'm a bit of a dinosaur that way. That's why I started as a B2B brand, which is different than a lot of people do these days. Cause like you said, if you can start a Shopify store really easy, right. And work that direct to consumer model.
but what's happened in the past couple of months with COVID. I mean, it's forced my hand. I was already planning to, you know, focus on growing our direct to consumer. Now it's mandatory that we grow our direct to consumer. I'm learning a lot. I'm kind of starting over at square one in some respects. It's exciting.
Gen Furukawa: [00:07:57] Yeah. Is that to say that you didn't even have a Shopify site or a website that you could buy from?
Erica Easley: [00:08:02] No, we did. We definitely did. But, it was never a focus of how I thought about presenting my brand, marketing my brand. It was not so much it's about the end consumer. It hadn't been for so many years after that initial, like DNC type sales experiences. I've been focused on how do I communicate to stores and buyers that have hundreds of stores, you know, what they're looking for and how I speak to them is very different than if I'm speaking to you.
About what there "it's okay to fart socks". Right? So it's just a change in, in how we think and how we present ourselves. We did have the store, so I had the skeleton of what I needed to work with, but, it's different.
Gen Furukawa: [00:08:49] And then how are you driving traffic to your site now?
Erica Easley: [00:08:52] Hmm. Well, I'm still learning how to do that.We're going to be totally honest. So we are experimenting with some social spend and advertising, something I've never done before. I've never hired a PR firm. I've never hired a marketing firm. So this is a first, Facebook,
Gen Furukawa: [00:09:09] Instagram, Snapchat?
Erica Easley: [00:09:11] Instagram at gumball poodle Facebook. I don't have Snapchat.
I don't do tik tok trying to just focus on a couple of channels and learn them really well because again, it's, it's me and a small team, not a whole team of marketers and social media experts running this right now. so. Yeah, it's, it's kind of experimenting with social spend experimenting with visual communication, something we really need to dive into more, talking with people like you, you know, it just getting the word out there, meeting all kinds of new people.
That's, that's how I like to drive attention to our brand. And I've also been very fortunate that historically we've gotten a lot of great press on our own that's brought eyeballs to us. So. Well, you know, try to continue that trend.
Gen Furukawa: [00:10:01] If you're selling, say an average of a $13 SOC how do the unit economics breakdown where your, you know, your cost per click might be a dollar? You might, you know, I, I don't know your, your funnel of like email to conversion or conversion onsite. So you walk me through a little bit of that.
Erica Easley: [00:10:21] Sure. Well, I mean, we are still very much in the early stages with all of this. So, you know, cost per click and all that type of stuff is high. And the main thing I'm focused on right now is getting that average order value up. So we are just selling one $13 pair of socks. One of the things that's great about our brand it's it's statement based.
I like to say we have a sock for every vice in any occasion. So people tend to buy, not just one pair of socks, they'll buy multiple pairs.
So now it's just, how are we presenting the product to people and really experimenting first with. How we're showing it on our website with collections, with bundles, with how we're feeding people, adding in a special landing pages, things like that to see where do people really start buying multiple pairs?
You know, are they, they finding them on their own or do they like going to specific collections and, I would love to find a real Wizkid data person who knows how to do that better than I do, which is just like let's experiment and kind of, I know I'm, I'm learning Google analytics and we're going to, you know, we're installing Hotjar on the website.
This is all maybe baby stuff to a lot of the marketers and people you talk to, but you'd be surprised how many brands out there don't do this type of stuff.
Gen Furukawa: [00:11:45] Yeah. I mean, I think it's a real challenge, but I think there are some things that are really in your favor. For example, like it's a great gift. I don't know if, you know, for a fact the number of customers that are buying for themselves or as a gift, but I can see a lot that are gifts. And then from there it's like referral and I think there's probably a lot of social sharing.
You know, I've seen this with the pet category, for example, people just love to share photos of their dog. And so.
Erica Easley: [00:12:17] Yep. So I, I am trying to tap into all of that. you are so great that it is a huge gift item. by creating really distinct products, we've been very fortunate to go viral. I have products that have gone viral several times. the socks that you referred to the famous ones with blonde hair, for, for people that aren't already familiar with. With them, you probably are that the Trump pair of socks, we also did the Bernie here saw those when we launched in 2016, I think we've got over 2 million organic views on Facebook within 48 hours.
Gen Furukawa: [00:12:52] Wow.
Erica Easley: [00:12:53] Yeah. With no ad spend. So if you create something that's really different people come to you. That's what I know how to do, learning how to like, okay, you created the product now let's put some smart strategic.
paths and funnels behind it. That's what I'm new to and really excited to learn.
Gen Furukawa: [00:13:13] Sure. So is there some element of user generated voice in creating the brands because your stuff is super timely. But how much does do you get from say the customer voice with a thought of virality down the line?
Erica Easley: [00:13:29] Hmm. I mean, people do write in and say, Oh, I wish you'd made a sock like this or whatever, but, Honestly, most of it still comes from just me and things that resonate with me. My background is in, fashion and I think I've been pretty good at calling trends ahead of time. And so it's just, when something really resonates with me, I usually pretty correct that it's going to resonate with other people.
Not always there have been some, some notable failures too, but, I don't make things with an eye to them going viral. I make things with an eye to "what is your immediate reaction?" You shouldn't have to think about it. You need to immediately smile. You need to immediately laugh and getting back to what you first brought up.
You see that when you talk to customers, Right. it's different than if you email with them or message with them when you're in somebody's space and you can see their immediate reaction, you know, if you have a hit and you know where to run, and then once you have categories, like pet. Pet is huge. Everybody knows that now, but you know, we can started introducing pet theme stuff a couple years ago and just instantly that was taking off. So. Okay. Well, let's keep adding more pet ideas.
Gen Furukawa: [00:14:43] Have you come across any strategies you've found or ways to combine products that increases the likelihood of a purchase and a higher average order value.
Erica Easley: [00:14:54] Wow. Well, we really just started figuring out bundles this week.
I tell you I love Shopify, but then I hate Shopify. Shopify is amazing, but there are so many apps that are almost there but not quite in our, in my opinion, my, my team's opinion. It has the functionality, but aesthetically it screws things up or aesthetically it works, but the functionality is wonky.
And especially because I'm not only selling through that one Shopify store, I have a lot of channels that I sell through. I need to have that data passed back into other your systems in a clean way. So bundling, is new, I would say, but it's had an immediate, great response. So I'm very encouraged by that.
and we're just kind of right now looking at themes. So, you know, the "farts" socks that you mentioned, we've got two parts, beams, socks, which sounds so silly to say, but they do great. So if you buy one, you're probably like you're going to laugh about the other one too. Right? So just looking for those types of themes.
and, I think now that we've, we kind of figured out the functionality in a way that we like, I'm really excited to start playing around with looking at where people are going on the website, you know, and seeing if there's some, some, trends there that we can use to create bundles. I might. That, would it be so obvious as just like, these are all dog theme socks.
Gen Furukawa: [00:16:23] Right. Right. So to dig in a little bit more there, you're saying that you can get, you can match the socks appropriately, but maybe you want to send it to Klayvio or I think you're using Klaviyo right. I just checked.
Erica Easley: [00:16:39] Yeah. Yeah. So we just switched from active campaign to Klayvio actually, for us, one of the bigger problems has been sending that information back into our ERP, which is a program called Locate. So we have all these different sales channels that go into locate that manages our central inventory. Boring stuff, but man, yeah. It's essential that your inventory is correct when you're trying to sell stuff.
Gen Furukawa: [00:17:06] Is that something that's specific to those that do a lot of wholesale as well as direct to
Erica Easley: [00:17:12] consumer?
yeah. Yeah. Well, so you know it, you mentioned how do you make money selling one $13 pair of socks. That's direct to consumer right? Wholesale. You have to buy 36 pairs of socks. Steve got an opening order. So it's a very different thing in juggling. You'll deplete that inventory much faster, obviously. Right?
So, it's really important to have a good inventory when you're doing all of these things
Gen Furukawa: [00:17:39] Yeah, that makes a lot of sense. So I wanted to ask you about Klayiyo now and how you're approaching your email marketing strategy. But first, I mean, that is interesting that you switch from active campaign to Klaviyo. I am a fan of active campaign more so from the SaaS perspective, it might be a better fit for e-commerce.
But what was your mindset behind making that switch? Because it's a big one.
Erica Easley: [00:18:03] Yeah. actually we had some limitations. We found some limitations with Active Campaign, again, related to managing customers, and orders coming in from multiple channels. So I'll have customers that place orders through different types of channels and. Active Campaign did not make that easy to tie all those orders to one person.
Right. And then put them into email flows. but the other reason we switched to Klaviyo was, it was recommended to me by some, some people who are pretty smart and e-comm way better than I am any com. One of the founders of cart hook was like, you should be on Klaviyo. So that's what I did. I figured why not?
Let's try it.
Gen Furukawa: [00:18:45] And how's it working so far?
Erica Easley: [00:18:46] I like it. I love, how nuanced you can get at the same time. I find that a little overwhelming, balancing the creative and the operational aspects of the business. It's like the more tools they invent, the better you can get, the more nuanced you can get, but it makes doing that dance a lot harder.
Gen Furukawa: [00:19:09] absolutely. Yeah. So where I was going with that. You know, I think segmentation andthe consequence of that is that it's just more personalized and relevant and I think that's super important, especially for something like yours, where, you know, like I like the political ones. I might like the Bern might not like Trump vice versa for others or Trump or cats, whatever, but yours are very segmented and very polarizing in some ways.
So how are you approaching segmentation in Klayvio?
Erica Easley: [00:19:41] Yeah. Well, you kind of touched on one of the key things that we're we're tracking, which is obviously sales. If you're buying Trump socks, we don't need to be sending you stuff about Bernie or other political things we do. And vice versa. Actually, it's a lot of the people who buy like "I Miss Obama" are, they don't want to know about.
Some of the other stuff we've made. so really trying to fine tune with that sales data. And, and another thing I'm working on is reducing the number of channels we're selling through. So that, that data is really accurate. and we can do a better job of presenting the right product to the right. audience, like you said, we do a ton of Pride styles.
For instance, that's something that's been really important to me, to the company since day one. And there are people we want to really promote pride with year round, right. Cause it's something year round for them. Other customers less. So, so we just, are trying to figure out. How to get all that sales data into Klaviyo neatly, and maybe you have some ideas about how to do that other than linking your shop look like.
Gen Furukawa: [00:20:58] Yeah. You know, it's, it's a really interesting, and in some ways touchy, because when you're talking politics and COVID and, and Obama. There's there some third rail topics that you don't want to discuss. However, ' your brand is about is using socksas it's like this blank slate to express your personality.
So it's, it's, it's tricky. And I think the challenge is if you rely on sales data, then you might be only capturing, say, assume 2% of conversion rate onsite. So you're only getting data on 2% of your whole email lists. And I think that's, you know, I think active campaign is good. Klayvio as well when you're able to track onsite visits.
So you, you, you definitely have to be very granular, but you can track maybe at a collections level of those who add to cart is definitely indicative of interest, but even just browsing or clicking onto certain collections is a good way to send to Klaviyo.
Erica Easley: [00:22:01] So one thing I've noticed in talking as I kind of got more involved in this direct to consumer world and your world is, my B2B gift industry world of the past 10 years, which I always knew it was kind of behind the times is so behind the times as well, over the past year, I've learned you can track all that type of stuff?
Nobody in my industry does that, you know, you can track all of that. Holy cow, like mind blown, right? So we're, we're just starting to, to learn how to do that and utilize that information. and longterm I'd like to involve a lot of, Just more content, not specifically sales content, but lifestyle content that appeals to people based on where they're spending time with our brands, purchasing or just on the site, what they're looking at.
Gen Furukawa: [00:22:54] Yeah, probably since 2008, when you started your landscape of performance footwear or, or socks has changed a lot,
Erica Easley: [00:23:04] Yes.
Gen Furukawa: [00:23:04] I've gotten into Stance. . I like cause stances like the official NBA sock so, you know, I've gotten a few and then they did their star Wars thing. And so I've gotten a few in there. They're fun.
Bombas too. How are you thinking about differentiation and competition?
Erica Easley: [00:23:23] Sure. So stance. I think for many years was the, the brand to, to like watch, right? They did an amazing job. What was their series? B funding was $80 million. Something like that. That's a whole different league. It's a different thing. I think as a small business, I shouldn't be trying to follow what a Bombus or a stance is doing.
I should be leaning into being boutique. we do made in the USA production. We do a lot of topics that probably a stance or a bond. This, we would never touch because they are, like you said, maybe a little touchier or a little more alternative stuff like that. So I'm just leaning into that personality rather than the more mass appeal.
Not trying to do things the way they do, although that can be so hard, you feel like "I need to create all the stuff they're creating" and have videos and brand ambassadors and all this type of stuff. But I then try to look at other brands, not sock brands that are more in line that I think are doing a great job.
big bud comes to mind. I don't know if you probably have never seen this cause they mostly do women's clothes, but Big Bud Press. Phenomenal marketing. They are, Oh my God. They kill it. They are so good and consistent and how they present their brand to their customers. And they have a rabid online.
Following is people just love big bud.
Gen Furukawa: [00:24:59] All jumpsuits?
Erica Easley: [00:25:00] It's not all jumpsuits. They do jumpsuits, tee shirts, shorts, bags, pins, hats. I think they're opening their fourth boutique now. They just do a tremendous job of being true to themselves. So I'm always trying to get back to how are we treating ourselves? Who is gumball, poodle?
How are we true to that? Rather than trying to be a big brand that we are, we've never got $80 million in funding. And, and really think through that and the, the downturn in the economy right now, as painful as it has been in some ways for my company has been an incredible opportunity to slow down and take this time to really rethink that and get, get back in touch with ourselves.
Gen Furukawa: [00:25:47] One thing that I wanted to touch on that I think is a good segue as well, is your personality, as it shines through on the website. And one of which is the call to action. So most of the call to actions might be like Buy Now or Add to Cart or something rather generic. It doesn't necessarily make sense if you're buying something that's fancy as fuck or something like that. you know, for, for those that might not have seen, it's like, "so WTF, are you going to buy it? They're $25." And I think that, like, that's just one example of the copy that flows through the whole site that cohesively makes for a very unique brand. So. I really liked that. And I'd love to learn more about your approach to copywriting and voice and translating that to the shopper?
Erica Easley: [00:26:33] Okay. So little known fact. My first job out of college was as a junior copywriter at J Walter Thompson. And what, one of the big takeaways I got from that job was write for the fourth grade level. That was hard for me. I had been an English major. I thought you have to write all this like very flowery stuff, but I try to always come back to write for the fourth grade level.
So that's a real, just short, you know, choppy copy. I also think our brand is very bold. This is not a subtle brand. If you don't want to be, if you aren't. Into wearing bright colors. If you are into, this is who I am, then gumball, poodle isn't for you. And that's okay. But our copy should be,"WTF" do you want it or not?Just get it already? You don't need to think about it. You know, you want those socks with a blonde hair on them or you don't. So just really trying to make sure that visually, that the visuals and the words match up. I also love a Naval copywriting course, Neville Madora, who's promoted a bunch on trends where you and I both spend a lot of time. I think he has just excellent, actionable advice. almost daily.
Gen Furukawa: [00:27:53] Yeah. The fourth grade level thing is really interesting. There's a test it's called the Fleischmann test
Erica Easley: [00:28:00] Hmm. I don't know that. What's what is it?
Gen Furukawa: [00:28:02] It's basically like it's actually a formula and it's the number of words in a sentence plus the number of syllables in the words divided by something, and then it spits out a number.
And so there was actually studies on, on Trump, ironically and Trump's speeches versus say Hillary's. And so Hillary was speaking at like an 11th grade level, Trump at like a third or fourth grade level. And it was because he was speaking very, in short words, short sentences, easy to understand, and very much part of the political strategy.
I don't want to get on a tangent,
Erica Easley: [00:28:38] No, but I,
Gen Furukawa: [00:28:39] that's where, like you can actually quantify that third or fourth grade level, and I've read that and I've seen more of that as well. And I think it is really effective.
Erica Easley: [00:28:52] yeah, it's a, and so I try to, it's, it's always a work in progress, but I think. Do that, with your words, do that with your pictures, keep it stay in your lane, you know?
Gen Furukawa: [00:29:06] I guess we're wrapping up on time and I wanted to ask you if you had one piece of advice for somebody who is starting out, think about yourself in 2008, who wants to execute on a job, sell a product, what would your advice be?
Erica Easley: [00:29:25] Right back to what we talked about at the beginning of this conversation, which was just get out there and do it, that Nike tagline "just do it." Don't don't overthink it. Don't wait for the perfect time. There's no such thing. Get out there and start testing your idea. Try trying things out. Are you comfortable with it?
Don't there is no perfect time. Just do it.
And then for people now, the thing that I'm most excited about, and I think, starting entrepreneurs and small businesses could really lean into is the incredible number of no-code tools that are available that even three years ago, did not exist. You can transform your business so fast and seem like a much bigger company and automate so many things that you used to have to hire people for, really try to learn some of that stuff.
And I think you'd supercharge your business or find somebody who can do it for you. You just need somebody who maybe understands what no code systems are available and is creative enough to say like, okay, well you want to achieve X, we can take piece Y and piece Z and make them talk with Zapier and boom. Now you've got, got something that used to be custom coded.
Gen Furukawa: [00:30:46] Yeah. Do you have any specific tools in mind?
Erica Easley: [00:30:50] Well, I Zapier, obviously everybody loves that. Right. we've been having great success with Air Table. I love that. Miro is another one, even though that's less than automation, but yeah, air table. Amazing. Everybody should learn how to use air table and never use Excel again.
Gen Furukawa: [00:31:08] totally. There are tables, basically. Google spreadsheets. Or pivot tables made. Notin is another various similar one. And it's there they're very multifunctional whether it's project management or a database, or yeah, you can even just embed it in a website
Erica Easley: [00:31:27] Yeah. And, I'm always trying to figure out what else can we do with Air Table. I'd never want to subscribe to another, another software platform again. So it's, can I do what they're doing? What I like about what they're doing with air table and just not have to learn anything new. Maybe it's making things more complicated.
I dunno.
Gen Furukawa: [00:31:45] Erica, thank you so much for sharing everything and, offering transparency and inspiration. Can you share a little bit about where people can get in touch with you?
Erica Easley: [00:31:55] Oh, sure. Gumballpoodle.com. That's our website. I, you can DM us Instagram at @gumballpoodle is probably the place I'm most active. If you really want, find me on LinkedIn. I'm the only red head with two braids and the name Erica and business profile.
Gen Furukawa: [00:32:17] Alright, Erica Easley. Gumball Poodle. Thank you very much.
Erica Easley: [00:32:20] Thank you so much. This was such a fun afternoon.
Gen Furukawa: [00:32:23] Yeah. Likewise
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