Laurel Thompson is the Founder of Beya Made, an ethical brand of children’s clothes. Laurel got her start designing clothes for one of the largest “Fast Fashion” clothing brands in the world. And what she saw was less than ideal -- clothes of low quality, used just a few times before being discarded. This experience drove her to launch Beya Made, with a deep commitment to sustainability, high quality product, and thoughtful design (for example, that each piece of clothing is unisex). Laurel has grown Beya Made, completely bootstrapped, with a great product and strategic marketing. A few things that she shares: - Her process for acquiring 50-60% of her traffic from affiliates. And how that lead to mentions in NPR, Sierra Club, and other influential media outlets. - What she learned when she stopped running paid ads for two years. - How she uses data gathered in a quiz to create more targeted email campaigns.
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