Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann

Episode Summary

TikTok is important to direct-to-consumer (DTC) brands because it allows them to showcase products, create engaging content and advertise to a wider audience. Three key takeaways: TikTok offers unique opportunities for brands to connect with customers in a fun and engaging way. DTC brands can utilize TikTok advertising options to drive traffic to their website or e-commerce platform. Incorporating social media planning tools like Plann can help DTC brands create a consistent content calendar and track their social media performance.

Episode Notes

Plann Website: https://www.plannthat.com/