Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Your First Marketing Hire: What Skill Do You Hire For?

Episode Summary

In the earliest stages of your e-commerce growth, what skill will move the needle the most? Tune in to see how Jeremy and Gen discuss the mindset when just starting to build your marketing machine.

Episode Notes

In the earliest stages of your e-commerce growth, what skill will move the needle the most?

Is it a data-driven paid ads expert? With paid advertising as such a critical channel for e-comm brands, this could make sense...

Or a content marketer? When you need to educate your audience and build trust, this is a logical choice.

Copywriter? Someone with a knack to build a brand and drive direct response?

Tune in to see how Jeremy and Gen discuss the mindset when just starting to build your marketing machine.

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