Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies. Will has mastered how to create a profitable funnel – between testing the right creative, messaging, audiences and follow up sequences. There are so many nuances to setting up an ad funnel that scales profitably. Will has done it countless times, and shares his expertise in detail.
SHOW HIGHLIGHTS:
06:11 - How Will changes his offer and strategy depending on Order Value
12:22 - How to calculate the break even point for advertising campaigns
16:40 - Why you should send traffic to a long form sales page (and not a product description page)
20:14 - How to evaluate the different growth levers of an ad campaign
27:20 - What is working on TikTok right now
LINKS:
Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958
Reason Agency: